Simply put, just having a facebook page is not enough. A website is one of the best investments a business can make. A website can help your business reach new customers and grow your business.
In order for a potential customer to see your facebook page the consumer has to log into their facebook account (or sign up for a new facebook account) and then search for your business. Many people who have access to the internet do not use facebook at all or rarely access their facebook account. By only having a facebook page for your business you are missing out on so many potential clients. By having a website for your business a potential or current client simply needs to do a simple Google search to find your business and can then view your website. It is beneficial for your website to be responsive – which means it adapts to be viewed on a desktop computer as well as tablets and cellphones. This makes your website more user friendly for your customers.
On your Facebook page not everyone who follows your page will see your posts. Studies have indicated that Facebook has an organic reach of only about 6%. This means that unless you pay for advertisement only about 6 of every 100 followers you have on Facebook will see any given post. The only way to boost the number of views for your posts on your Facebook business page is to pay for advertisement. With this limited access you can’t expect Facebook to help you successfully grow your business.
If someone is searching for you in Google or another search engine, they are much more likely to find your website than your Facebook business page. If someone searches for your specific business name they may see your Facebook page show up in the results; however, if someone is searching for the product you are selling or the service you are providing it is highly unlikely that your Facebook page will show up. Instead of seeing your Facebook page in the search results they will see your competitors websites. If you have a website for your business, your website would have shown up when your potential client was searching for your product or for the services you provide.
Many consumers view a business without a website as unprofessional. Your website shows potential clients who you are and what your business is about. Without a website it is difficult for clients to refer others to your business. Facebook can control what you can and can’t put on your business page and Facebook can change their policies at any time.
Having a Facebook page for your business is a good start for your business, but just simply isn’t enough in our ever growing world of technology. Having a website for your business allows you to essential show the world who you are and what your business is about. A website is one of the best investments you can make for your business long term.