Usually one of the first questions I get from potential clients is, “How much does a website cost?” The answer? That it depends. There are so many different factors that you can include in a website, such as the Site Map, Usability & Navigation, Design, Content & Images, Content Management System (WordPress), Functionality, Mobile Friendly (Responsiveness), SEO (Search Engine Optimization), Email Newsletter, Social Media, Website Training, eCommerce and the list goes on and on.
When my reply is “A website can cost anywhere from “Free” to $400,000,000—yes $400 Million—remember the website Healthcare.Gov. Anyway, all business owners have a number in their head of what they think a new website should cost. My goal is to learn your business needs and give you a website that exceeds your expectations. So while I understand that for some businesses suggesting a $30,000 website might be completely out of the realm of possibility let me explain why any website could be considered cheap. The number on the price tag doesn’t matter. What matters is the value of the website to your business. Here is an analogy to help you understand the value of a website.
Your website is your employee.
Close your eyes and imagine that you just hired a new salesman to your team. His name is Bob.
- Bob is your best employee. He knows everything there is to know about your company and gives his best sales pitch to your customer every time.
- Bob works 24/7, 365 days a year. He doesn’t take family vacations, he doesn’t take weekends off, and he doesn’t take a break for lunch or sleep. All he does all day every day is talk to your customers and promote your business.
- Bob can talk to hundreds of customers a day. He can talk to them all at the same time and give every one of them one-on-one attention.
- Bob likes to travel. But he is always working when he does. He can go anywhere in the world at any time. Sometimes he’s on three different continents in six different time zones. But he never submits an expense report from his travels.
- Bob learns quickly. If something changes in your business you can tell him once, and he will tell everyone he sees the updated news.
And the reason he is your number one salesman is…
- Bob is cheap. Let’s say you hired Bob for three years. That initial price of $30,000 becomes a $10,000 salary per year. But let’s say Bob works for you for six years. Now he only cost $5,000 salary per year.
Bob would be better off working a part time job for minimum wage. So if he worked for you for three years you would be paying him $1.14 per hour so at six years you’re only paying him $0.57 per hour.
You kind of feel sorry for him. But you don’t need to because Bob is your website and he doesn’t have feelings.
Let me know how your job search goes looking for someone who works that perfect 24/7 for $1.14 per hour.
So now what if your website only costs $3,000 or $1,500? Like I said websites are cheap. The question I wish you would ask is what the value of a new website is to your business—not how much will it cost.